Super League broadcasting business model in need of improvement

Super League broadcasting business model in need of improvement

In comparison to Europe’s leading championships, the Super League is continuing to suffer financially, as the system in place is not allowing the business side of football to develop.

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When managed in the correct manner, football can give a huge boost to the economy, and a clear example of this is Spain. According to reports, La Liga makes up 1.37% of the country’s GDP, while broadcasting revenue continues to rise. Last summer, Portuguese star Cristiano Ronaldo left Real Madrid to join Juventus in Serie A, but television sales still increased by 4% (USA), 25% (Mexico) and 60% (Middle East).

In Spain, clubs are notably contributing to the state, but it seems to be the opposite in Greece where a state-owned company (ERT) pays money to clubs which simply couldn’t survive without it. Recently, in an interview with Sport FM, Atromitos owner Giorgos Spanos stated that the last two years in Greek football resulted in the Super League’s broadcasting agreement with Nova breaking down with certain clubs concerned only about their own pockets.

Up until the summer of 2018, the Super League had a contract with Nova Sports for the broadcasting of championship matches, but it wasn’t renewed for the 2018/2019 season. Nowadays, some teams have deals with Nova, while others have their league games shown by ERT.


by Shaun Nicolaides

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